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Documenting the marketing journey of Swell Diary, the daily surfing videos website, using scrappy, low budget, bootstrapped marketing techniques and strategies.

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October stats — minor traffic boost to 100 users

8 November 2024 — Jeff Shillitto

Here's a quick update from October including any notable highlights and lowlights. To compare how things are going take a look at the baseline with no marketing.

TL;DR stats for October 2024

  • Unique visitors: 110 (107 New)
  • Sessions: 167
  • Average SERPs: 63.3
  • SERP Clicks: 12
  • SERP Impressions: 362
  • Indexed pages: 483
  • De-indexed pages: 343
  • Backlink domains: 32
  • Authority score: 2

Traffic and users summary

110 active users and 107 new users. The increase from September (19 users) was mostly from launching the website on Hacker News and Product Hunt.

Google Analytics traffic summary October 2024
Google Analytics traffic summary October 2024

Search engine performance summary

No real movement from September. SEO takes time and requires patience, and right now it is mostly dependent on building backlinks and domain authority.

Google Search Console summary October 2024
Google Search Console summary October 2024

Page indexing

There is a major struggle going on between indexed vs non-indexed pages. But it looks like the number of de-indexed pages has turned down. This is just Google doing it's thing because there has been no major updates on the web site.

Google Search Console page indexing October 2024
Google Search Console page indexing October 2024

Keyword positions summary

I've added 6 top level, short tail keywords that I'd like the site to rank for long term. Here is how that is looking now that I am tracking them in Semrush.

Short tail keyword positions October 2024
Short tail keyword positions October 2024

Backlinks and authority score

Domain authority is proving stubborn, remaining at 2, even though backlinks are increasing with referring domains at 32. I just need to keep working on acquiring backlinks.

Semrush domain authority October 2024
Semrush domain authority October 2024